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Camino Leadership Coaching
Helping leaders navigate the complexity, responsibility, and opportunity that comes with leading organizations and missions that matter

In 2013, Jeffrey Franco walked 500 miles across Spain on the Camino de Santiago — a centuries-old pilgrimage that attracts people from around the world seeking reflection, healing, clarity, or transformation. What began as a personal, spiritual and physical journey ultimately reshaped how he understands leadership and relationships, forming the foundation of Camino Leadership Coaching.

 

Drawing on more than 25 years of experience, Jeffrey  has coached more than 100 CEOs and senior leaders, guiding organizations through leadership transitions, growth, and strategic change. His coaching is grounded in real-world executive experience — including serving as CEO and Interim Executive Director for multiple organizations — and is complemented by his work designing national leadership programs through the Transformation Leadership Institute and teaching nonprofit leadership at the University of Maryland’s School of Public Policy.

 

​Camino Leadership Coaching provides confidential, one-on-one partnership for CEOs, senior executives, and emerging leaders seeking to lead with greater clarity, authenticity, and impact. Jeff’s approach blends strategic rigor with a deeply human-centered philosophy, helping leaders align personal purpose with organizational results while navigating the real pressures of executive leadership.

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Camino Family of Companies

Camino is designed as an integrated ecosystem supporting leaders and organizations at every stage of growth and transformation. Through Camino Consulting Group, Transformation Leadership Institute, and Camino Leadership Coaching, Camino offers complementary pathways that strengthen organizational strategy, develop leadership capacity, and support individual leaders in their personal and professional journeys.

Develops Leader Communities

Strengthens Organizations
Strategy & Capacity Building

Supports Individual Leaders
Executive Coaching

"Jeff served as my Executive coach while I was Executive Director of a nonprofit teacher training program. Jeff's wealth of experience as a highly successful former nonprofit ED brought invaluable real-world perspective to our sessions. Jeff's superpower is building deep relationships. I appreciated the time he invested to truly understand my needs, strengths, barriers, and aspirations. Jeff has a rare gift for zeroing in on the highest-leverage priorities to unpack and act on, helping me cut through all of the noise that is often distracting as a leader. I also appreciated Jeff's willingness to connect me with top professionals in the field, expanding my network strategically. His emphasis on "growing your relationship world" is a principle that stuck with me and now shapes my leadership as CEO of the Washington Tennis & Education Foundation. I would recommend Jeff's coaching to any leader who wants to take their work to the next level."

 

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CANDACE SMITH, CEO
Washington Tennis and Education Foundation
Washington, DC
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